This is Limp Bizkit and you're watching TRL, if you didn't notice already.ĭOUGLAS RUSHKOFF: MTV was the mighty behemoth growing rich exploiting kids' desire to be cool. When we made the FRONTLINE documentary Merchants of Cool back in 2001, the media environment was quite different.įRED DURST, Limp Bizkit: Hey, what's up. But how? What do these web sites and apps really allow teens to do? What is it they ask in return? And are kids aware of any of this? Technology is here to stay, and it's changing all of our lives, especially those of our kids. The problem, as I see it, is what are companies doing to our kids through technology, and how can they and we be made more aware? Kids are spending more and more of their time in digital spaces that they don't have even a basic understanding of what they are, where they tilted, what are they for. Are we all asking the wrong questions when we focus on the technology itself, rather than what's behind it? PARENT: How much does that show up in tracking?ĭOUGLAS RUSHKOFF: I don't thinks going to affect the kid's job for the rest of their lives. PARENT: What do you do in the case of extreme bullying?
PARENT: My sister has two Twitter accounts-ĭOUGLAS RUSHKOFF: I've written books and taught classes about this stuff, so people turn to me for answers. We have Douglas Rushkoff, who's a writer and lecturer-ĭOUGLAS RUSHKOFF, Correspondent: I've been speaking at events like this for more than 20 years now.
WOMAN AT PTA MEETING: The PTA put together this event tonight because, you know, as parents, we're all going through the digital revolution with our kids.
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